Published 26 Feb 2025

Instagram Competitor Analysis and Tools to Do It Anonymously

Instagram has become more than a social media platform many years ago; it is a full-scale business environment nowadays. According to statistics from the Social Pilot, at least 200 million businesses offer services via Instagram, and this number keeps growing. That is why Instagram competitor analysis is even more important now than it was, say, three years ago. You can check the rends, understand what strategies your competitors use and what they focus on to reach success, and adapt their techniques. So, learn about Instagram competitors analysis from use to boost your Insta business!

How to Open a Business on Instagram Before Starting the Instagram Competitors Analysis?

Instagram was originally created as a network for sharing photos and leaving comments, but it has evolved with time. Nowadays, it is a marketplace, a business environment, and an educational hub—everything you can imagine. That is why Insta analyze tools became crucial for conducting business activity on Instagram, as it is extremely difficult to develop a great product that would be under demand without knowing what your competitors do, what mistakes they have already made, and what they focus on.

However, you cannot simply create a new page and start selling something or offering services on Instagram. There are two types of pages: personal and business. Obviously, to start earning money on Instagram, you need to create a page of the second type. All your Instagram competitors will also have business pages.

So, how do you create a business page on Instagram? First, you need to register an ordinary account. Then, open the sandwich menu at the top right and open Settings and Privacy. Then, proceed to Account Type and Tools and tick Switch to Professional Account. Before you proceed to set up your business and Instagram competitor analysis, you need to select the category for your future commercial activity and finally fill your account.

Why Is Instagram Competitor Analysis Important?

Starting a successful business would have been easy if everyone existed in a vacuum and hardly interacted with each other. However, people are in constant contact with each other and interact with many online businesses and services. If you do not compare what you are planning to offer with what they have and do not provide a better service, your chances of succeeding are quite low. Yes, the key here is BETTER SERVICE.

How to Identify a Competitor to Analyze?

When you go through the Insta analyze process, you must ask yourself a question: “If I was a customer, why would I choose one service above another?” To do so, you must first identify the competitors correctly. The competitor analysis process often fails because people choose the wrong competitors. There are 3 points you should focus on when choosing who to analyze:

1. do they provide the same or similar service as you;
2. do they have the same potential customers as you;
3. do they do their business in the same geographic area?

There is no sense in analyzing the bakery business operating in London if you are planning to launch the phone-repairing service in Sydney.

Types of Competitors

There are 4 types of competitors that are worth the Insta analyze process identified by indeed.com, one of the most popular job-seeking portals in the world.

1. Direct competitors. It is an Instagram page offering the same services as you do or plan to offer. They are very easy to identify simply due to their similarity to your product. It is important that you constantly monitor them, note the changes they make and successes they have, and use their experience to improve your own business and move them from their positions.Be careful when tracking your competitors, as too much engagement could lead to an Instagram ban.
2. Indirect competitors. These pages offer very similar products to yours, but not exactly the same. For instance, if you are an English teacher trying to launch an expert page and find students on Instagram, Online Language Schools offering different language, their own developed platforms, etc., will be your indirect competitors. It is worth monitoring them closely and tracking into account what they do, but only after all the direct ones get through the Instagram competitor analysis.
3. Replacement competitors. These guys may not offer the same or even similar service as yours, but they can have “bigger” products that may include some functionality of your product as well. Monitor what they do, but be critical as not everything may fit your niche.
4. Potential competitors. It may be companies or businesses that have yet to enter the market or have just done so and have yet to gain popularity. It is essential that you understand their plans and abilities and do everything you can not to let them move from the “potential” to any other category.

How Often to Insta Analyze the Competitors?

If you have a lot of free time, it would be great to use an Insta analyser for your competitors as often as possible. However, we understand that businesses, especially young ones, have a lot to do and take care of, so take it as a rule that such analysis should be done every quarter or, in the worst-case scenario, once a year. This way, you can compare their results for different periods of time, check what improvements can be connected to, and implement the same techniques in your business.

What Instagram Profile Analyser to Use?

First of all, it is essential to use an anonymous Instagram profile analyser to check your competitors’ accounts. You should agree that if you notice someone offering the same product exploring your page, you would not be very happy, would you? Another important point is that many businesses are run from private pages, and people have to follow them to start interacting, but… It is not the thing you would like to do when gathering information about competitors. Thus, the Insta analyser of your choice should also access private pages without subscribing to them. 

Luckily for you, Glassagrm has both of these features in its toolkit. In addition, it is 100% online and does not require you to share your own IG page credentials with it. With Glassagrm, Instagram competitor analysis becomes a matter of seconds and a couple of clicks. Since all the downloaded information is saved in your account, you can access it anytime you need A worthy and convenient tool for everyone who wants to check on their competitors on Instagram.

Conclusion

Instagram competitor analysis is an important tool for everyone running a business on the platform. It allows you to know what your competitors do to improve their services and adapt their best practices. Insta analyser Glassagrm is a top-notch tool for everyone who wants to become a successful online businessperson on IG, and it is almost indispensable for everyone who wants to keep improving. It is important to monitor what your competitors do, and it is easy with Glassagrm.